The New in New Brunswick is more important today than ever before.  

When we stop and think about what makes us proud to live in New Brunswick, one of the first things that comes to mind is the diversity of our two official languages, cultures and customs we get to experience on a daily basis.  Add to that our world-renowned, friendly nature, and you’ve got the perfect recipe to welcome newcomers looking to help our province continue to grow and flourish.

Today, newcomers from all over the world, including other parts of Canada, are considering making New Brunswick their home– to be part of our growing communities as valuable participants in our workforce and in helping to build the fabric of our communities.

What many of us may not consider is just how important these new New Brunswickers are to New Brunswick’s prosperity and continued growth.  That’s because today in New Brunswick we face a double threat – an aging and shrinking population which has led to a significant shortage of skilled workers.

The government of New Brunswick is working hard with other partners to solve this problem. We’re retraining New Brunswickers. We’re working hard to repatriate New Brunswickers who left home to seek opportunities elsewhere.  We’re also working with employers and community leaders to help position New Brunswick as a land of opportunity for skilled foreign workers. 

Attracting new New Brunswickers will help all of our citizens by increasing productivity, exports and boosting R&D and commercialization.  This will lead to more service businesses, more restaurants and more retail which equals more jobs for New Brunswickers. 

They represent new prosperity, new ideas, new opportunities, new friends and new neighbours. Welcome.

There are so many reasons why welcoming new, skilled New Brunswickers is vital to our province’s long-term success.  By learning the facts it’s very easy to see that skilled foreign workers bring opportunity to our communities.  By welcoming new skilled workers, we can help our communities become stronger, safer and more prosperous.  Our businesses will have an opportunity to grow and new businesses will be started.  It’s a win-win opportunity worth exploring. It’s time for us as New Brunswickers to step up and give these families a warm New Brunswick welcome

What most of us might not think about is how challenging that transition can be as skilled immigrant workers seek new opportunities, integrate into new surroundings and overcome the challenges of being away from the places they used to call home. It’s time for us as New Brunswickers to step up. 

Today, a growing number of places recognize that being welcoming leads to prosperity.

We are seeing a movement begin across New Brunswick. A movement of inclusive communities becoming more prosperous by making everyone feel like they belong. All people, including immigrants, are valued contributors who are vital to the success of our communities and shared future.

Welcoming communities are important to encouraging immigrants and minority groups to participate more fully in community life, which benefits all of us.  By working together, people from many different backgrounds can accomplish much more in terms of building healthy communities than they can accomplish working apart. This also increases our sense of community cohesiveness and belonging, makes communities safer and more secure, increases volunteerism, and creates good relationships between civic officials, local government staff, and area residents.

New Brunswick is participating in The Atlantic Immigration Pilot - a three-year employer-driven immigration program to attract and retain global talent while supporting population growth and addressing labour shortages. The pilot will allow 2000 additional immigrants and their families to come to the four Atlantic Provinces, a key component of both the Atlantic Growth Strategy and the New Brunswick Economic Growth Plan.

Provincial government staff will assist local employers identify, hire and support skilled foreign workers. In turn, successful candidates will be selected for permanent residency by the Federal government.

 Employers interested in participating in the Immigration Pilot Program must meet the following designation criteria:

  • The employer wants to hire full-time, non-seasonal international candidates;
  • The employer and their business are well-established and in good standing; and
  • The employer is committed to meet the settlement needs of international candidate(s) and accompanying family members.